Naturipe Foods is pleased to announce the appointment of Jason Bellan as the divisionâ€™s new vice president and general manger. In his role, Bellan will manage and direct the companyâ€™s sales of world-class processed fruit products. This position will initiate, lead, plan and execute against strategic sales and business development plans for the product category of processed berries, fruits, and vegetables to a broad spectrum of market channels.
A 13-year industry veteran, Bellanâ€™s expertise in frozen and fresh foods, strategic planning and cross functional business development made him a clear fit to take on this role.
â€œNaturipe has a remarkable history, business model and strong core company values. I look forward to playing a key role in the companyâ€™s growth,â€ said Bellan. â€œThe prospect to steward the value-added frozen division is motivating and an excellent challenge.â€
â€œWe are excited to have Jason join our senior management team,â€ said Juan Ignacio Allende, chairman of the board of Naturipe Foods. â€œHis depth of business development experience and attention to customer service are significant to the execution of Naturipe Foodsâ€™ strategic growth initiatives.â€
Prior to joining Naturipe Foods, Bellan served as vice president of customer development for Fresh Food Group, Walmart national account director for Ready Pac, and held several roles with Nestle USA. Bellan is from Cincinnati, OH and earned a Bachelor of Science in business/marketing from Miami University in Oxford, OH.
Photo: Jason Bellan