Embracing the virtual platform that this yearâ€™s PMA Fresh Summit offers, Shuman Farms will be showcasing its marketing initiatives and merchandising solutions to buyers.
As an industry-leading, year-round grower and shipper of premium sweet onions, Shuman Farms will highlight their seed-to-shelf story throughout the content on their Fresh Summit Marketplace as well as provide impactful promotions and programs that are specifically designed to drive produce department sales. Shuman will also share content created for the upcoming fall and winter months featuring RealSweet brand ambassador, Food Network Chopped Champion, Shannen Tune.
â€œThis year has provided us a unique opportunity to expand our digital content, online resources, and social media presence,â€ said John Shuman, president and CEO of Shuman Farms. â€œWe have been able to tailor our marketing plans to meet consumer needs and weâ€™re looking forward to sharing these programs during Fresh Summit.â€
Through its website and social media channels, the sweet onion grower-importer is excited to provide consumers with new interactive content this fall that highlights the importance of drawing near to family and close friends during the fall and winter months. Consumers can also look forward to new, seasonal recipes, and meal ideas featuring RealSweet sweet onions.
Shuman Farms will also highlight their RealSweet monthly promotional calendar designed for category managers and buyers to drive incremental sales not only of sweet onions but other commodities throughout the department.
â€œSweet onions are market basket drivers,â€ Shuman said. â€œOur proprietary consumer research has shown us that when sweet onions are purchased, other items from both the produce department and perimeter of the store are added to consumersâ€™ shopping carts. Sweet onionsâ€™ versatility and sweet, mild flavor make them the perfect ingredient for any dish.â€
Shuman Farmsâ€™ in-store promotions, POS signage, and display bins are all expertly designed with consumers in mind, inspiring them to create delicious and healthy meals for their families.