Schnuck Markets Inc. is hosting a sweet event at a South St. Louis store as it seeks to break the world record for the largest pineapple display and support military families at the same time.

Schnucks is joining with Fyffes produce to debut a display of 19,650 pineapples at Schnucks Arsenal on Friday, June 28. Schnucks expects to comfortably surpass previous records held by other grocers whose displays ranged from 15,000 to 18,000 pineapples. A portion of sales from all pineapples purchased at the store will benefit Folds of Honor, a nonprofit that provides educational scholarships to spouses and children of fallen and disabled military service members.

In addition to checking out the eye-popping display, customers will also be treated to samplings of pineapple-themed food, desserts and drinks.

Customers who use the hashtag #WorldsLargestPineappleDisplay and who post their pineapple display selfie to Instagram will be entered into a contest for a chance to win $1,000 in Schnucks gift cards.

The event is the latest effort by the grocer to support Folds of Honor. For the second consecutive year, Schnucks is hosting a “Round up at the Register” campaign to benefit the nonprofit. Through July 4, Schnucks customers at all 117 of the company’s stores can contribute to Folds of Honor at checkout by rounding up their grocery purchases to the nearest dollar. One hundred percent of donations benefit Folds of Honor, which has awarded more than $130 million in scholarships to military spouses and children since 2007.