20.09.2018
New Dole salad kit leverages growing popularity of miso

Dole Food Co. is capitalizing on the growing demand for its salad kits and increased popularity of miso and Japanese flavors with the North American launch of the Dole Spinach Miso Crunch Premium Salad Kit.dol

Offering a nutritious, Japanese-influenced flavor experience, the restaurant-inspired new salad kit arrives in stores nationwide to the U.S. It combines baby spinach, baby red chard, sliced carrots, sliced almonds, cashews and wonton strips with Dole’s Own Japanese Miso Dressing to become Dole’s 30th salad kit overall.

“The new Dole Spinach Miso Crunch combines an innovative flavor profile and healthy ingredient mix in a compelling new kit that is unique to packaged salads,” said Lisa Overman, Dole director of marketing. “It is yet another example of Dole’s ability to offer salads and ready-to-eat salad kits at the forefront of the latest nutrition and flavor trends.”

The suggested retail price of the Dole Spinach Miso Crunch Premium Salad Kit is $3.99, equivalent to Dole’s other premium salad kits.

Dole is among the nation’s leading packaged salad brands with 72 unique salad kit, blend and slaw offerings.