The National Mango Board will host its annual Mango Mania Display Contest during the month of July. Retailers big and small have a chance to win big prizes. The NMB will also send a $15 digital gift card to each valid entry. Additionally, stores that include Tajín fruit seasoning will receive a second $15 digital gift card incentive.

The Mango Mania Display Contest is designed to help stores boost mango sales, while showcasing their creativity in creating beautiful eye-catching displays and educating shoppers about mangos. Retailers are encouraged to use NMB’s POS materials included in their Mango Mania Kit available to order online. The display must be kept in place for at least one week between July 1 and July 31, and contest entries must be sent to the NMB by Aug. 6. Prizes will be awarded by the NMB in two store categories: one to six cash registers, and seven or more cash registers.

The contest will award more than $10,000 in prizes and incentives, including $1,000 for first place, $800 for second place, $600 for third place and $200 each for eight honorable mention winners. Every entry will receive a $15 digital gift card and retailers that include any Tajín product in their Mango Mania display will earn a second gift card incentive.

“The Mango Mania Display Contest is one of our favorite programs with the retail partners,” said Valda Coryat, director of marketing at the NMB. “Year over year we are wowed by the thoughtfulness and creativity of the displays, as well as the excitement and engagement from our partners. It is so much fun for us to see how each store uses different inspiration and originality to create a compelling display that is educational and eye-catching. We can’t wait to see this year’s entries.”

The NMB’s partnership with Tajín fruit seasoning will add to the chance for incentives for stores to enter and will increase the reach of the contest while offering retailers a great cross-merchandising opportunity. Mangos and Tajín are a perfect complement, the sweetness of the mango paired with the ‘zing’ of Tajín creates a new eating experience for many consumers. The partnership is expected to drive incremental sales of both items.

“This is our second year of Tajín partnering with the NMB on their Mango Mania Display Contest,” said Eric Patrick, North American alliance director at Tajín. “The results last year were fantastic, and we look forward to seeing the creative displays that retailers big and small build this year. Mangos and Tajín are a delicious combination, and these joint displays create a ton of interest in both products.”