Avocados From Peru introduced its new brand mascot as part of a refreshed 2018 social media strategy. The mascot imagery draws inspiration from Peru's heritage and the existing Peruvian Avocado logo.

The updated look incorporates hand-drawn elements, pops of color and modernized typography into a unique and flexible brand package. Cultural elements are introduced in unexpected ways, such as silhouettes and tonal graphics used in backgrounds to provide depth and scale.

“Our primary social media objective is to continue building an engaging brand presence that offers an experience unlike any other,” said XavierEquihua, chief executive officer and president of the Peruvian Avocado Commission. “Through our new mascot, we are aiming to connect with a younger audience in an interactive way that expands the overall reach of our content.”

The new mascot will add a playfulyet sophisticated touch to all AFP digital media outlets and will even be brought to life through video distributed through various digital outlets.