Albertsons Cos.' O Organics label has become a $1 billion brand, a major milestone for one of the nation’s largest brands of USDA-certified organic products, including fresh fruits and vegetables. In 2018, the company expects to introduce 500 or more new products under the O Organics line, from produce, dairy and meats, to deli, snacks and baby items.

“Everyone should have the opportunity to go organic -- whether you are selectively choosing a few organic products or you have fully embraced eating organics,” said Geoff White, president of Albertsons Cos.’ Own Brands. “That’s why we offer such a wide assortment of O Organics products, from fresh fruits and vegetables to wholesome dairy and meats, cereals, snacks and more. We are honored that customers love our O Organics, and have made it not only the top-selling organic brand in our stores, but also a $1 billion brand.”

O Organics are available exclusively at Albertsons Cos. stores. The line features more than 1,000 products for customers to choose from, all of which are USDA-certified organic and carry the USDA certified organic seal. In the most recent year, O Organics added about 200 new products and grew sales more than 15 percent. 

“We are passionate about offering great-tasting and high-quality products to the neighborhoods we serve,” White said. “Introducing new and certified organic products for every eating occasion is a great example of how we are constantly delivering and staying ahead of consumer trends.”

The brand was launched in 2005 to make organic products available to more people at a great value.

Albertsons has three other billion-dollar brands: Signature SELECT, Signature Café and Lucerne. The company’s brand portfolio includes more than 10,000 high-quality products, and in FY2016, its Own Brands achieved nearly $11 billion in sales.